ABF Stone Consultancy, spearheaded by the passionate and knowledgeable Darren Anderson, is a pioneering consultancy firm focused on natural stone and sustainability in construction. With a unique vision of utilizing stone to create greener buildings and reduce embodied carbon, ABF is dedicated to elevating the industry’s understanding and application of natural stone in both aesthetic and environmentally conscious ways.
Our task was to establish ABF Stone Consultancy’s brand identity from the ground up. This involved crafting a new brand that resonated with the firm’s core values of sustainability and innovation in natural stone consultancy. Additionally, we were tasked with developing an engaging, informative, and user-friendly website that not only showcased ABF’s expertise but also served as a comprehensive resource for their clients.
You can check out their website here: abfstoneconsultancy.co.uk
Establishing a Strong Brand Identity: We successfully translated ABF's unique vision and values into a visually compelling and memorable brand identity.
Creating an Interactive and Educational Website: The website we designed for ABF is not just a business portal; it's an immersive educational platform. It reflects Darren Anderson’s passion for natural stone and sustainability, and educates visitors about the environmental benefits and applications of natural stone.
SEO Optimization: Our targeted SEO strategies have helped in positioning ABF prominently in search results, making them easily discoverable by potential clients and partners.
From start to finish, the UKCoM team performed professionally, with energy and enthusiasm – it was infectious. Their experience and skill became apparent through the searching questions they asked, their ability to listen to and comprehend my responses. This resulted in a clear brand identity and strategy being produced. Their communication was free flowing, allowing me to understand what they were doing, the progress made and the information they required. I found the branding exercise informative and rewarding. The process was organic, allowing my thoughts to evolve, and resulted in clarity on the mission, vision and values of the business, its USPs and its place in the market. Establishing the company’s brand identity proved invaluable and set solid foundations for the website development.