Remarketing is a way to connect with an audience who have previously visited your website, enabling you to strategically target them with advertising.
So if this isn’t already part of your marketing strategy, you should seriously be considering incorporating it.
Your adverts will appear as your audience browse through Google and Google’s partner websites. This helps to increase your brand awareness and remind those people of your presence, increasing the chances of them revisiting your website to either sign up for your services or make a purchase.
Remarketing is a clever way to promote brand awareness and can be a key component of your online advertising. For example, you can show your adverts to people who have visited your website when they’re searching elsewhere, maybe your competitors’ websites, this keeps you at the front of their minds, making them more likely to return to you.
You can also help potential clients find you by showing them your ads when they are actively looking for your business offerings which is especially helpful if you have recently launched your website.
Remarketing can also enable you to focus your advertising. For example, if you’re selling items online, and someone has got as far as popping something in to their shopping basket but then didn’t complete the transaction, they can then be targeted with remarketing advertising with the aim of getting them to return to your website and purchase the item(s).
It is important to work with someone who knows exactly how to set up your campaign, create effective adverts, manage the whole process, and make any necessary updates or tweaks along the way. If you don’t have anyone in-house to carry this out for you, not to worry, you can hire an agency, like us here at UK Construction Marketing, we will assign a Google specialist to look after it for you. After all, there is no point in spending your time and money on advertising if the campaign is incorrectly set-up and inefficient.
If you need help with your online advertising, get in touch today and we can talk about the best way to work together to help your business reach a wider audience, increase brand awareness and, ultimately, sales.